Thursday, March 29, 2007

"Dar ke age Jeet Hai" - The Mountain Dew ad

I love this ad for its workings made a lot of sense, I dont car about what it is about but the wordings are just too good.

The wordings are something like this:
"Dar kisko nahi lagta." "Dar dekh ke kiska gala nahi sookta?"
"Jo hekte hein unhe dar nahi lagta vo Jhoot bol rahe hey. Dar sab ko Lagta hey"
"Lekin jo log Dar se age nikalte hey, vohi jeet ko pate hein."
"Dar se mat Daro, Dar ke age Jeet hey"
This is just a capsule to get us rid from our fear, Beyond fear there is success, there is achievement. So "No Fear" has to be the mantra for success.

Love the wordings a lot.

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