"Flip" is an awesome book! thats my take - thanks to the match of ideologies that I have with the author - Peter Sheahan
The book deal about the importance of embracing change, adapting oneself instead of brooding and trying to deny the reality.
The book talks about the four forces -
as the primary drivers of the turbulent change we see in the environment.
The remaining chapters deal with how to handle these fore factors - important keys among these being
- Be all of fast, good, cheap and more...
- Business is personal
- There is no wisdom in crowds (they are important to validate not to help you innovate. innovation happens of the fringes)
- To get control, give it up
- Action precedes clarity
Pete provides sufficient information and evidence to support his claim and argument, and convinces the reader about the need to change. I can use quite a bit of these in my examples.
Initial part of the book looked a bit boring, but then as the book picked up each of the four factors the excitement was on the ascent and only left me hungry for more.
People trying to get an answer from the turbulent environment we exist in today, here is an useful aid.