Monday, August 22, 2016

Crossing the Chasm - Geoffrey Moore

One the classics that most mentors ask their technologically enthusiastic proteges to read through is "Crossing the Chasm". Moore through his years of experience working with numerous technology startups focuses on the very specific challenge faces by early stage entrepreneurs - "The Chasm."

The Chasm refers to the phase when the business has to make a transitions from its early adopters (called the technology enthusiasts and visionaries) to the larger mass market (including pragmatists, conservatives and laggards).

The challenge of this transition phases requires the entrepreneur to take tough calls and show the necessary tenacity to be able move past the Chasm Phase. Crossing the chasm is an essential phase for the venture to be able to really become a market leader and a force to recon. Moore doesn't stop by highlighting the characteristics of the chasm, but also provides a few tactics for these early stage startups are extremely handy for those who are facing the challenge of this transition.

While I find the book extremely relevant, there are however nuances one would need to develop for the Indian market scenario where the B2B market scenario is not yet well established. Some of the startups have been able to make the leap and generate a sustainable business venture or create an exit for themselves have been able to do it through interesting tactics and focus shifts. I shall possibly write about these in another blog, and keep this short.

Recommendation: I would just follow the numerous wisemen ahead of me and make a recommendation for all aspiring entrepreneurs to read through this book. This book is best read with other handy books which talk about the startup challenges- "The Lean Startup", "Running Lean".

More about the book at the following Wikipedia link: